Chapter 5: How FoodPanda ranking works?

Chapter 5: How FoodPanda ranking works?

Highlights


FoodPanda Ranking Factors
Panda Score
Vendor Score
Vendor Tiers

In this chapter you will understand the ranking structure of FoodPanda. Understanding this is key for your business and will help you understand how exactly FoodPanda places 1 shop above the other.

Ranking Factors

The 3 Ranking Factors

What is the Panda Score?

There are a few things you need to know. First of all you must understand how FoodPanda ranking system works. While it is easy to understand it will take more time in getting it right.

In essence FoodPanda has 3 ranking factors this is the key engine. Paid Ads can boost your ranking but once you stop paying you will always fall back on this system. The ranking factors:

  • Panda Score
  • Vendor Score
  • Rider Score

Let me explain what they are in short and after we will go in details in the parts that matter.

Panda Score
This ranks your food which is based on customer experience.

Vendor Score
This ranks how well your shop is being presented on FoodPanda. Such as pictures, description and more.

Rider Score
This ranks the quality of the rider of delivery. Are they friendly, on time, etc.


For a shop or food merchant the only two will matter which is the Panda Score and Merchant Score. The Rider score does not impact your restaurant.

Panda Score

What is the Panda Score?

What is the Panda Score?

The Panda Score is the metric that FoodPanda uses to rank all restaurants and shops. FoodPanda does not give any preference and all restaurants are equal once they are on FoodPanda and accept orders. As all restaurants and shops are screened before they are accepted by FoodPanda. This means they meet the requirements to sell on FoodPanda.

Once a restaurant or shop is on FoodPanda the customer are the judge. Every customer can rate the food and drinks they order on FoodPanda. The rating system is based on 1 to 5 stars. Getting a 1 out of 5 star rating is the lowest rating and 5 out of 5 stars is the highest rating.

Panda Score a reliable metric

Why is the Panda Score a reliable metric?

Why is the Panda Score a reliable metric?

We believe the Panda Score is a reliable way to evaluate the level of satisfaction of restaurant guests.

The Panda Score only takes into account the ratings of verified customers. This means customers who ordered your product and completed the order (meaning they did not cancelled and the driver did deliver) can give a review. This makes a review valid and trustworthy.

How Panda Score changes

Does the Panda Score change over time?

Does the Panda Score change over time?

Due to its nature, the Panda Score is always changing. Therefore, in our lists of restaurants, we specify the moment (for example, the month and year) when the Panda Score is calculated. We plan to have regular releases of our most popular restaurant lists, in order to give our readers the latest update on the rankings.

No Panda Score for New Restaurants

What does it mean when a restaurant has no Panda Score?

What does it mean when a restaurant has no Panda Score?

Typically, new restaurants have no Panda Score. As soon as they receive their first customer reviews, their average score will be displayed and we will calculate their Panda Score, too.

Panda Score calculated

How is the Panda Score calculated?

How is the Panda Score calculated?

The Panda Score is calculated as follows: we multiply the current average rating (the rating you can see in each restaurantís menu page) by the amount of times foodpanda customers have given a review.

So, in a nutshell: average rating value times amount of ratings.

Calculate your Panda Score

How to calculate my Panda Score?

Calculate Your Panda Score


Your Panda Score

0.0

Vendor Score

What Is Vendor Score?

What Is Vendor Score?

Vendor Scoring is to reward well performing restaurants with rebates & commission reductions. All of foodpanda's restaurant partners will be segmented and placed into one of five tiers: Diamond, Gold, Silver, Bronze & Blue.

What Is Vendor Score?

Here's how the all the restaurants are tiered in the five tiers: Diamond, Gold, Silver, Bronze & Blue.

The Benefits?

A commission rebate is a deduction from the percentage of which the restaurant pays foodpanda for the services foodpanda offers. All commission rebates will be based off the most recent month. Commission rate for the restaurant will then resume at the agreed upon rate for the next month.

Restaurants are ranked based on performance in comparison to other brands on the foodpanda platform. The better the restaurant's performance based on the 6 key metrics, the higher the commission reductions.

Vendor Score Benefits per tier

The benefits specified.

1: Diamond Tier

The top 5% of restaurants will be placed within this tier. These restaurants enjoy a total monthly rebate of 3% of their total commission paid to foodpanda.

2: Gold Tier

The following top 10% of restaurants will be placed within this tier. These restaurants enjoy a total monthly rebate of 2% of their total commission paid to foodpanda.

3: Silver Tier

The following top 15% of restaurants will be placed within this tier. These restaurants enjoy a total monthly rebate of 1% of their total commission paid to foodpanda.

4: Bronze Tier

The following top 20% of restaurants will be placed within this tier. These restaurants enjoy a total monthly rebate of 0.5% of their total commission paid to foodpanda.

5: Blue Tier

The remaining 50% of restaurants will be placed within this tier. These restaurants could enjoy rebates up to 3% of their total commission paid to foodpanda if they were to increase performance based on the 6 metrics below.

How Does Vendor Scoring Work?

Does each item you offer has a nice appealing picture?

All restaurants on the foodpanda platform are compared against one another based on their performance of these 6 key metrics:

Metric 1 - Dish-Level Photos

Does each item you offer has a nice appealing picture?

How is this calculated?

1. Having images on all your items, guarantees you a full score for this metric!

Tip* Items listed on foodpanda with dish-level images have 30% higher orders to items which do not, schedule a photoshoot now!

Metric 2 - Dish-Level Descriptions

Are your items have additional descriptions.

How is this calculated?

1. Furnish enticing and mouth-watering descriptions for all the items you list on the foodpanda platform, this could be done by clicking HERE

2. Descriptions play a key role when influencing customer orders. People want to know what they're eating and telling them what's in your dish will relate to higher orders.

Metric 3 - Order Rejection Rate

How many orders are being rejected.

How is this calculated?

1. Remember to set your restaurant as "Busy" on your Restaurant App (RAPP) if you are unavailable to receive orders for the time being.

2. Actively indicate if an item is out of stock or unavailable on RAPP to prevent future orders on an unavailable item.

3. Accept all orders as soon as you receive them on RAPP, leaving an order hanging for more than 10 minutes will drop the order.

Rejecting results in negative score

FoodPanda does not want a restaurant to reject an order. Or if an order has been forgotten it will be automatically cancelled.

Why this matters? FoodPanda has researched that if an order is delayed the customer experience is bad. If you reject an order 92% of customers will NOT order from you again. FoodPanda is serving customers and rejecting customer orders is considers a very bad customer service. This is why in the restaurant app you can indicate you are busy if you cannot accept and complete the order within 15 minutes.

Metric 4 - Dish Preparation Time

How fast do you complete your order.

How is this calculated?

1. Always prepare the food items within 15 minutes of accepting the order.

2. In the case the restaurant isn't capable of preparing the order within 15 minutes, remember to toggle the "Busy" status on RAPP

Metric 5 - Deals Quality

How effective your promo deal is.

How is this calculated?

1. Customers love deals and promotions and we all love customers, this metric measures the deals and scale of deals offered to your customers. Reach out to us HERE to start making more deals to enjoy more orders and higher commission rebates!

Metric 6 - Growth In Orders

The final metric is increasing growth of orders

How is this calculated?

1. Increased operational performance in the 5 other metrics listed above always translates to more orders! Place images & descriptions on all items, give your customers good deals, accept all orders and prepare them in 15 minutes - your orders are guaranteed to increase!

2. Premium placement increases the visibility on all your brands too, reserve a slot for premium placement today!

If you are able to read between the lines it is basically this. You ranking will determine on how well you sell. Having appealing pictures, great descriptions, good promo deals and consistent growth in sales will rank you higher.

Why, do you think it works like that? The answer is very simple. FoodPanda is a for profit company. They need to earn and their focus is the best selling restaurant will take the best spots on their app. So they make the most money. So you should by all means follow this advice and add pictures, nice descriptions and offer quick and high quality service. Get the most reviews so customers buy from you more. As you sell more in FoodPanda you will jump up in place.

Of course we still

Why, do you think it works like that? The answer is very simple. FoodPanda is a for profit company. They need to earn and their focus is the best selling restaurant will take the best spots on their app. So they make the most money. So you should by all means follow this advice and add pictures, nice descriptions and offer quick and high quality service. Get the most reviews so customers buy from you more. As you sell more in FoodPanda you will jump up in place.

Let's explore the portal

It is time to check out the FoodPanda portal.

You know the ranking factors. It is time to explore the FoodPanda portal.